Hartlepool United have secured two new sponsorship agreements ahead of the 2026/27 National League season. The club announced Persimmon Homes as the official South Stand Partner and renewed ties with Hartlepool Cable Services, expanding their partnership to include sleeve sponsorship. The deals come as Pools sit 5th in the National League with 3 points from 1 game, having scored 2 goals without conceding in their opening 2-0 win over Barrow.
What are the new sponsorship deals?
Persimmon Homes will sponsor the South Stand (Town End) for the 2026/27 season, while Hartlepool Cable Services has extended its Rink End sponsorship until 2028 and added sleeve sponsorship for the 2026/27 campaign. The cable company’s logo will appear on the first team’s home and away shirts, with both sponsors’ branding visible at Victoria Park.
Why does this matter for Hartlepool United?
Rose Stoker, the club’s commercial & operations director, highlighted the importance of these partnerships. She praised Persimmon Homes’ community focus and Hartlepool Cable Services’ local growth, noting how both align with the club’s values. The deals strengthen Hartlepool’s commercial portfolio as they prepare for their next fixture against league leaders Harrogate Town on 16 February 2027.
What did the sponsors say?
Natalie Bailey from Persimmon Homes expressed pride in supporting Hartlepool United, emphasizing the club’s role in the community. Meanwhile, Hartlepool Cable Services, founded in 2022, has rapidly expanded and sees the partnership as a way to connect with supporters and the town.
What’s next for Hartlepool United?
With the sponsorship deals in place, Hartlepool United will focus on their next challenge against Harrogate Town. The club aims to build on their strong start to the season, having already secured a 2-0 victory in their opening match.
